Build & Launch

Hosted ByJustin Jackson

A weekly podcast focused on shipping small projects.

27: EP27: Looking for that secret sauce

Referencing the “cult of personality:”

People are buying products thinking that if they can get someone’s secret sauce, they can re-create that person’s success.

Adam Clark said:

In our culture, the independent entrepreneur is like the Marlboro Man. Everyone wants to be that guy.

Show notes

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Update from 2021: A lot has happened since I recorded these episodes: I launched a podcast hosting company,, with my friend Jon Buda! If you want to hear what I’m up to now go to

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