Build & Launch

Hosted ByJustin Jackson

A weekly podcast focused on shipping small projects.

26: EP26: Holy Bananas

What is product validation? If you’re building a product, you want validation. You want to know your product has value – that you’re on the right track. Even deeper, you want to be validated. You want to feel like you’re not wasting your time. You want to feel like your work is valuable.

“YC is like the ultimate validation that you’re on to something.” – Lauren Kay, Dating Ring

If you’re building a business, there’s only one way to validate that your product idea is good: are people paying money for it?

The only two people who can give you real feedback about your product are people who just purchased it and people who just canceled. – Jason Fried (as told to Dan Shipper)

Also, Jason Cohen says:

First, find ten people who say they’ll buy.

Current project:

I’m working on a book: Marketing for Developers

Show notes

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Update from 2021: A lot has happened since I recorded these episodes: I launched a podcast hosting company,, with my friend Jon Buda! If you want to hear what I’m up to now go to

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