How to Find and Book Great Podcast Guests in 2023


As the popularity of podcasts continues to grow, finding the right podcast guest has become increasingly important. A good guest can not only provide valuable insight and information, but also attract new listeners to the show. In this article, we will explore some tips and strategies for finding and booking guests for your podcast.

Why Great Guests Are Important

Before we dive into the strategies for finding guests, it is important to understand why having great guests is so essential. Here are a few reasons:

Increased Credibility

When you have guests on your show who are well-respected and well-known in your industry, it can boost your show’s credibility. Listeners will be more likely to trust your insights and opinions if they see that you are bringing on knowledgeable experts.

New Perspectives

Having guests on your show can also provide new perspectives and fresh ideas that your audience might not have heard before. This can keep things interesting and engaging for your listeners.

Guest Promotion

Finally, having guests on your show can also help with promotion. Your guests will likely share the episode with their own followers, which can bring in new listeners and help to expand your reach.

How to Find Great Podcast Guests

Now that we understand why having great guests is important, let’s explore some strategies for finding them.

1. Network

One of the best ways to find guests is to tap into your existing network. Reach out to colleagues, friends, and other connections in your industry and ask if they would be interested in being a guest on your podcast. This is a great way to get started, as you already have a relationship with these individuals and they are likely to be more receptive to your pitch.

2. Social Media

Social media can also be a powerful tool for finding podcast guests. Look for influencers or experts in your industry who are active on social media and have a substantial following. Reach out to them and ask if they would be interested in being a guest on your show.

You can also use social media to build relationships with potential guests. Follow them, engage with their content, and share their posts. This can help to establish a connection and make it easier to pitch them later on.

3. Podcast Directories

There are a number of podcast directories and platforms that can help you find potential guests. Sites like Apple Podcasts, Stitcher, and Podchaser allow you to search for podcasts by topic or genre. This can help you find other podcasts in your industry, and identify potential guests who are experts in your niche.

4. Ask Your Audience

Another strategy for finding podcast guests is to ask your audience. Reach out on social media or through your email list and ask if there are any topics they would like to hear more about or any guests they would like to see on your show. This can not only help you identify potential guests, but also help you create content that is tailored to your listeners’ interests.

5. Industry Events

Attending industry events and conferences can also be a great way to find potential podcast guests. Look for speakers or panelists who have expertise in your industry, and reach out to them after the event to see if they would be interested in being a guest on your show.

How to Book Podcast Guests

Once you have identified potential podcast guests, the next step is to book them. Here are some tips for making the booking process as smooth as possible.

1. Be Clear about the Ask

When you reach out to potential podcast guests, be clear about what you are asking for. Explain what your show is about, what kind of topics you cover, and what you are hoping to talk about with them specifically. This will help them understand why they are a good fit for your show, and make it easier for them to say yes.

2. Be Flexible

Many podcast guests will have busy schedules and may not be able to record at the exact time you request. Be flexible and offer a range of dates and times that could work for them. This will make it more likely that they will be able to find a time that works for both of you.

3. Provide Any Necessary Information

When you book a podcast guest, make sure to provide them with any necessary information about the recording process. Let them know what platform you will be using to record, what kind of equipment they will need, and any other relevant details.

4. Follow Up

Finally, make sure to follow up with your podcast guests before the recording to confirm the details and make sure they have everything they need. This will help to ensure that the recording goes smoothly and that everyone is on the same page.


Finding and booking great podcast guests takes time and effort, but the payoff can be substantial. By building relationships with experts in your industry and providing value to your listeners, you can grow your show and establish yourself as a thought leader in your niche. Use the strategies outlined in this article to start finding and booking podcast guests today.

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